BFCM Planner

by Sum Digital

Black Friday and holiday-season plans for ecommerce brands: this year's key dates and when to start the sale, how to pace ad spend from October through December, what offer to run and what to keep full price, creative and email prep, and a readiness checklist.

Set up

No account or login. Add it from the app directory in ChatGPT and Claude, or connect it directly with this address:

https://mcp-apps-muller.netlify.app/bfcm/mcp

Claude (paid plans): Settings, then Connectors, then Add custom connector. Paste the address above.
ChatGPT: find it in the app directory and select Connect.

Try asking

"Plan Black Friday for my skincare brand"
"How should I pace my Q4 ad budget?"
"Should I discount my bestsellers on Black Friday?"

Tools

build_bfcm_plan (read-only)
Build a Black Friday / Cyber Monday and holiday-season plan for an ecommerce brand: key dates for the year, when to start the sale, how to pace ad spend from October through December, offer structure, creative and email prep, and a readiness checklist. Works from the store's category and whatever numbers the owner can share.

get_bfcm_tactics (read-only)
List holiday-season tactics for ecommerce (offer structure, sale timing, ad spend pacing, creative, email/SMS, team), each with why it works and the question to check it against your own store's history. Optionally filter to one area.

Privacy

The app receives only what's needed to answer the question, stores nothing, logs nothing you send, and sets no cookies. Full policy: https://sumdigital.com/privacy-policy#ai-assistant-apps